[Part One of a ‘Local Creations’ series]
The character, Ang Ku Kueh Girl, was designed right here in Singapore by Ms Sheryl Wong and her team. Inspired by a local pastry, the Ang Ku Kueh Girl has distinctive Singaporean characteristics, such as wearing her slippers everywhere she goes. She also has a brother, Ang Ku Kueh Boy, and friends like Png Kueh Girl! How cute! 😀
Some products featuring Ang Ku Kueh Girl also involve a creative interpretation of Singapore’s national campaigns in the 80s, such as the “Stop At Two” and “Speak Mandarin” campaigns.
Besides the A4-sized folders and eco-friendly notebooks, there are also bags and wristlets with the ang ku kueh designs outside, and ang ku kueh girl printed fabric inside. The attention to detail is fantastic!
Sheryl sent me some of the products and I instantly fell in love with them. You’ll see why:
Folders: S$3.90 or 3 for S$10
I’ve never owned prettier folders! I’d initially thought I’d give at least two away but no, I’m keeping all three ‘cos they are so cute!
Eco-friendly notebook: S$6 or 2 for S$10
Ang Ku Kueh Girl Wristlet! I’m so gonna bring it with me during CNY visiting!
Very roomy! It’ll be great for stashing all my ang pows!
I asked Sheryl about why she decided to create Ang Ku Kueh girl.
Here’s what she said:
“I have always been interested in creating Singapore-themed products. I started doing it as a hobby from 2004, making Singapore-themed red and white rings and necklaces, complete with stars and the works.
Gradually, the idea evolved into Ang Ku Kueh Girl when I thought it will be fun to incorporate Singapore’s food culture into a cute cartoon character; this is something that Singaporeans can relate to and which showcases a part of our local culture to visitors from overseas. I thought that it would be interesting to create a character with a local flavour.
The team behind Ang Ku Kueh Girl is led by me; I provide the creative direction, ideas and concepts”.
Sheryl also shared that the ang ku kueh signify longevity and good fortune, besides being one of our favorite kuehs.
And here’s an Ang Ku Kueh Girl + Ang Ku Kueh Boy + Png Kueh Girl Birthday Card
You’ll have to get one to ooh and aah over the details, such as Png Kueh Girl’s white school shoes! 😉
To purchase the Ang Ku Kueh Girl products or to find out more, head over to AKKG’s Facebook Page by clicking HERE
*I’m looking for more local companies with interesting Singapore-themed creations to feature here. To get in touch, email me at gracewwg[at]gmail[dot]com. 🙂
Stay tuned for Part Two of this ‘Local Creations’ series!