Linking Content Creators And Businesses

In this blogpost, I will apply makeup on a fruit, show you pictures of my bare face without even a tinge of makeup *gasp* and tell you how your posts on social media can earn you exclusive rewards. Ready?

Laneige BB Cushion Pear Experiment

It all began last Thursday with’s launch event at Marriott Hotel.

Introducing }

For Influencers, influr is a platform that measures your social influence (based on how many people like, share and comment on your posts) and awards you Treats from your favorite brands via influr’s rewards program. Elite influencers also get the opportunity to become Brand Advocates for exclusive assignments.

Elite Influencer

One of the available treats:

influr treat

For businesses, influr serves as the link between companies and top content creators whose loyal audience could become their next potential customers. The blogosphere is not an easy one to navigate, so influr can help companies make wise marketing decisions.

To sign up, head over to

{ The Venue: Marriott Hotel’s Pool Terrace Pavilion }

influr’s launch was held at Marriott Hotel’s Pool Terrace Pavilion on level 5. The Pavilion is usually a dining area for patrons of the Pool Grill, but was converted into an event space for the launch:

Marriott Hotel Pavilion

Marriott Hotel Pool Grill

Usually occupied by a few tables and chairs, and (mostly) angmohs chilling with their beer, cigarettes and laptops…

Marriott Hotel pavilion

I had dinner there on Monday with my pal, Steven. He’s 66 but never too old for a cutesy pose in photos. He inspires me because he is constantly in the pursuit of knowledge and does not take himself too seriously so he always makes me laugh with his jokes. He’s a fantastic dining companion, and I have so much to learn from him!

We even learnt something new over dinner. Being ignorant is not being foolish; choosing to be ignorant is…

Marriott Hotel Pool Grill

I ordered the Roasted Cod Fish (S$36) while Steven had the Yellowfin Tuna ($32). Steven wondered what that bright yellow ‘package’ next to the tomatoes contained. I thought it might contain a dessert of sorts (maybe jelly?) and asked him to untie it. And lo and behold, it was half a lemon (for his tuna, geddit)! Both of us had a good laugh, and Steven quickly re-tied it before anyone else noticed.😀 So silly and so funny, but now we know.😉

As an event space, the pavilion offers a cosy and intimate setting for 20-30 guests comfortably. Otherwise, you might want to dine indoors at the Pool Grill as smoking is allowed within the pavilion.

{ Laneige BB Cushion: My review }

At the launch, I was also introduced to a best-selling Laneige product: the BB Cushion.

Laneige BB Cushion review

If you don’t already know, I do not use makeup nor sunblock! Simply because I don’t like having gunk on my face and the consequences of not removing makeup properly. I’m serious – all I use in the form of “make up” is a pair of false eyelashes. Period.

The only drawback thus far is that when I am tired, it shows on my face. Also, people can’t help but gasp when they hear that I have neither makeup nor sunblock on. Yes, I know how damaging the sun can be to our skin! 

Thanks to influr, I got to know about Laneige’s BB Cushion which not only provides long-lasting, natural coverage but also has comprehensive UV protection of SPF50+, PA+++!

I received a small sample of the product in No.13 True Beige, which is the lightest shade in the range for Asian skin. But I don’t have very fair skin (no sunblock, remember?) so I headed to the Laneige counter at Isetan, Nex, to purchase the full sized product in No. 23 Sand Beige.

The Laneige BB Cushion retails at S$59, inclusive of one refill! Twice the amount of product for one price. I like.😉

Laneige BB Cushion

The Laneige consultant told me that Sand Beige is the closest to my skin tone and would result in a natural, no-makeup look. If I decide to select one shade lighter (No. 21 Natural Beige), I would get an even more radiant, dewy look, but there might be a color difference between my face and my neck. (@_@) Obviously, I picked the color that would look most natural on my skin: No.23 Sand Beige.

 My Before & After application comparison (no filter)

Laneige BB Cushion Before and After

My skin tone seems more even after application and I look more radiant. It was really easy to apply and I now know why the puff (or applicator sponge) is so popular! It grabs onto a sufficient amount of the product and cleanly transfers it onto your face, leaving little to no residue behind on the puff! I am very impressed! For those who are particular about keeping the puff clean, either wash it or purchase new ones at S$5 per piece whenever you need a change! *Psst: the refill pack also comes with a new puff!😀


I made a serendipitous discovery as well. I’d wanted to test if the Laneige BB Cushion can conceal skin imperfections such as freckles. So I took a spotted pear from the fruit bowl and conducted an experiment. To answer your question and mine, no, this product is *not* a concealer. BUT, it does give you really radiant skin. Watch out for that light spot on the pear. I applied the BB cream only on one small portion, and noticed that it made light from my ceiling lamp reflect off the pear, even though it doesn’t conceal/cover any dark spots!

Here’s what to look out for in the video later…

Laneige BB Cushion experiment on pear

The portion which I used the BB Cushion on became rather light-reflective. See the bright spot that the pink arrow is pointing at? Watch how it disappears when I rotate the pear over to the side without the BB cream. And back and forth again.

Are you amazed too?!

(*If the vid doesn’t load, click here)

Conclusion: I am absolutely SOLD on this product. Sure, I doubted their marketing claims that TEN BB Cushions are sold worldwide EVERY SECOND. But now I think it could very well be true.

This product does give a natural finish and very visible radiance. It’s worth every cent.

{ The influr Video }

And to conclude this post, here’s a video about

influr video

How I would write the description for this video: “influr empowers the dreamers, the creative spirits, those who dare to be and dare to try, those who take time off to be inspired and to inspire others.”

If fortune favors the bold, influr favors the creative!😀 Now, what is your interpretation of the video?😉

I asked for your comments about this video on my facebook page and here are some of your replies:

fb comment

fb comment 2

Just this evening at an event, I was introduced to someone who began asking me about what I do for a living.

Ms X: “I heard you are a blogger. So what do you blog about?”

Me: “I blog about business and lifestyle topics” (when prompted about the business portion) “I interview businessmen, entrepreneurs, even some celebrities.”

Ms X: “So, do you have a real job?”

Me: [I don’t get offended anymore] “I’ve been blogging full-time for over 3 years now. And last year, I published a book titled ‘Blogging For A Living’. You can find it in bookstores.”

The above is an actual conversation that is not a first for me. People tend to think I am joking when I tell them I blog full-time. Till they spot me on TV, or read my book, or see me featured in the papers. It has not been an easy journey. Even my closest and dearest have, at some point or other, doubted that I can ‘make it’ in this career choice of mine.

But as the poet Robert Frost wrote in ‘The Road Not Taken’,

” I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I,
I took the one less traveled by,
And that has made all the difference.”

I am thankful that platforms like have been set up to empower bloggers and those who want to take the road less traveled. There will always be people who doubt your capabilities and people who envy your success and try to drag you down. But there will also be those who support you on your journey. So dare to dream. And dream big.

Now, go be beautiful… and live your dreams!🙂

Laneige BB Cushion Barbie and Pear


Update: This post won’s Blogger Contest.🙂


Prizes: Staycation at Marriott Hotel (worth S$390++) and Laneige White Plus Renew Hamper worth S$306! 

Pictured with me is Max Clyne, the photographer who helped shoot the photos in my award-winning blogpost! 

Connect with Max here:

One thought on “ Linking Content Creators And Businesses

  1. Pingback: Laneige BB Cushion – Grab the Holiday Set with Great Freebies!!! | Working With Grace

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