I’ve hosted two giveaways on Facebook recently (one uploaded this afternoon), and I am taken aback by the phenomenal number of likes, shares and comments that the posts have garnered!
I currently have 10,758 fans on my facebook page. But this Herbal Essences giveaway post has been shared 1740 times! On top of that, the post itself was viewed by 14,896 people! <- That is even greater than the number of fans I have. The post also received 493 likes and 440 comments.
Similarly, this Cornell Hello Kitty Toaster giveaway, uploaded this afternoon, has been well-received with 592 shares, 334 likes and 203 comments. The post has already been viewed by 9296 people!
Both these posts were not “boosted” and I did not take out any ads to promote them either. So I am pleasantly surprised at the number of people taking part.
I guess my takeaway (to share with all my fellow bloggers reading this) is to keep giveaways simple. Avoid having too many steps for people to follow, i.e. too many hoops for participants to jump through, before they can win the prize.
A ‘like’ plus a ‘share’ is something most people are willing and able to do. 🙂