I’ve received some pretty off interview requests before, usually of the cut-and-paste mass-sent sort. But this one takes the cake.
“i have took a look at your website and found out that you are personal brand and image strategist.
a brief introduction of myself:
My name is Tan H– C—. I am the author of the upcoming book:’wealth without worries, how to make more money by doing less’. My publisher has recommended that i contact you for research for this book to boost the asian content. i need 20 minutes. I’m on the publisher’s deadline and would need to set something up within the next 10 days
if you’re open to this, please reply and i will call you back to set up the interview. please find attached media kit where you can review more information.”
How can this email be improved upon?
- Have a greeting, and include the addressee’s name, e.g. “Dear Grace” would be nice for a start. 😛
- Ensure there are no (or few) grammatical errors – you’re an aspiring author for goodness’ sake! “I have taken a look at your website” / “I have visited your website” is more appropriate, as compared to “i have took a look at your website”. And for the record, mine’s not a website.
- Make sure you are clear about the person’s occupation – I am not a “personal brand and image strategist”. I am a blogger! I will consider becoming an image strategist if I decide to stop blogging. Though I’ll first have to find out what an image strategist does. Ha!
- Please don’t start your email with the first word being an un-capitalized ‘i’ – “i have took a look at your website” is an ‘immediate fail’.
- Your book title should similarly include capital letters, unless you are not very confident about this book. Mine’s ‘Blogging For A Living’, what’s yours? 😉
- Don’t copy-and-paste a line that your publisher has provided you with, in this case “My publisher has recommended that i contact you for research for this book to boost the asian content” -> Having attended Gerry Robert’s preview class, I know you are his student just from this line alone. And your media kit confirmed it. Your publisher does not know me, and I know that fact. So your saying this is pretty lame.
- “i need 20 minutes.” as a sentence is just rude. Try “Would you be so kind as to spare me 20 minutes out of your busy schedule?”
- I actually like the book title – it’s catchy, doesn’t reveal too much, and entices one to find out more. So share a bit about what this book is really about, and tell me how you think I can contribute to its success.
Oh Gerry, Gerry, I wonder what it is you teach your students. After all, your class is not cheap. It’s a sweet five figure sum. I hope you include a module about email-crafting because some students definitely need it. Even if it’s of the copy-and-paste variety, if it’s well-crafted, I sure wouldn’t mind saying ‘yes’ to this interview.
Not this time though.