I had lunch today with a great pal of mine – fellow author, social media strategist, PR expert, and all-round great guy, Andrew Chow. This book review is inherently biased because I’m featured in the book (pages 186 and 187 to be exact) and I have already bought 5 copies at the book launch of ‘Public Relations 247’ even before reading the book! 😀 Yup, if I’m featured in this book, it has to be pretty awesome. But don’t take my word for it. Here’s what else is in the book, and especially, the key takeaways I got from it…
(My feature on pages 186-7)
This book wows right from the start, with a foreword by award-winning radio presenter, Bharati Jagdish from 938LIVE. Because Andrew is such a gem of a friend, it is not surprising that Bharati went out of her way to give great nuggets of wisdom even in crafting a foreword for a book. I got to know what she thinks about news pitches that reach her email inbox and how she selects newsmakers to feature on her program. In short, you have to buy this book.
Here are a couple of other things I have learnt from Andrew and from ‘Public Relations 247’:
1) Be A Giver: Andrew shares in the book that he has accumulated “close to 300 interviews, mentions, and features” about himself and his business and has “helped over 100 business associates appear in the press”. I have been on the receiving end of Andrew’s generosity, and I do hope to be able to help add to his tally of interviews and features soon. 😀
2) Difference between the terms “publicity” and “public relations”: They tend to be used interchangeably so you’ll have to read this book to find out what the crucial differences are!
3) Definition of Media Terms: On pages 38 and 39 is a list of “media terms” which I didn’t even know about till I read this book. Yes, I have been interviewed on radio multiple times, appeared on TV, and been featured in print media quite a few times, but I’ve never been told what “On background”, “Not for distribution” (it’s not what you think it is), “Deep background”, among other terms, mean! *gasp*
4) How to ‘Identify A Reporter’s Interview Style’ on pages 40-42: Please beware of the “I’m your buddy”, “Please help me!”, “Provocative” and “Rumour Starter” types! There are a total of 11 styles listed in this book. If you foresee yourself having to interact with reporters in the near future, or would like to engage them, please do yourself a favor and get a copy of this book. In the past, I relied on Andrew’s tips (delivered verbally) to get through some of my interviews. Now, I have this book! 😀 I even made sure to get 5 copies so I could share them with my closest and dearest friends.
Yes, that’s 5 copies we are holding, actually:
So far, I’ve given out 3 copies – to my pals Jimmy Chua and Steven Lek, and one of my interviewer friends. One more copy to go. That lucky friend will receive a copy by the end of this month!
Here’s what Jimmy had to say about the book:
“As an F&B entrepreneur, I find this book useful for business owners as it provides many case studies and ‘scenarios’ to prepare ourselves for. It is a good read and great prep for events such as meeting members of the media!”
5) Tips for TV interviews in chapter 11. Literally everything you need to know, from the color of your clothing to your posture and tone of voice!
And guess what, there are even tips on blogging in this book, some of which I didn’t even cover in my book ‘Blogging For A Living’. How cool, right? We just keep learning from each other. 😀
And I’ve also found that my favorite quote from this book is:
Online comments can be both positive and negative – we cannot control what others say about our posts. The crux is to manage the heat calmly and manage the love humbly.
To find out more about this book ‘Public Relations 247’, head over to this Facebook page: https://www.facebook.com/PublicRelations247