E’AURA: Authentic Perfumes At Lower-Than-Duty-Free Prices

E'AURA perfumes online Burberry Brit Sheer

I’ve found my new favorite fragrance in the Burberry Brit Sheer. It is a fruit floral fragrance with “top notes of yuzu, pineapple leaves, litchi, mandarin and grapes, middle notes of pink peony, peach blossom, nashi, and base notes of white musk and blond woods.” I bet you can tell it smells delicious just from reading this list of components, yes?😀 And that’s not all it comes with! How about free delivery and super-low prices that even duty-free stores cannot beat?


[Giveaway at the end of this blogpost: WIN Burberry Brit Sheer and Brit Rhythm]

E'AURA perfumes online


Introducing EAURA.sg, which prides itself on being a “close-to-heart online beauty portal, delivering pocket friendly scents to all customers”. Also, repeat customers are rewarded in their loyalty programme (2% cash rebate for every dollar spent).



I tend to be skeptical of most marketing claims so I’ve compared E’AURA’s pricing across various online stores just to see if they indeed offer lower prices compared to other online retailers. Here’s the Burberry Brit Rhythm EDT (90ml) on TANGS estore:

Burberry Brit Rhythm

It’s priced at S$130. [The same as on sg.burberry.com]

And since E’AURA claims to sell fragrances cheaper than at Duty Free shops, I did a comparison with Shilla Duty Free at ishopchangi.com. Will E’AURA be able to beat the Duty-Free online prices?

The same 90ml EDT at ishopchangi.com costs…

Burberry Brit Rhythm

S$90.45 (S$39.55 cheaper than at *ahem* TANGS)

And how much does it cost on E’AURA?

Burberry Brit Rhythm

Just S$65 (That’s 50% cheaper than TANGS and 28% cheaper than Changi’s duty-free online store!)

And that’s not all. You can even purchase the (brand new) tester sets from E’AURA at just S$45:

Burberry Brit Rhythm

*What are tester sets? Those sets displayed at fragrance counters for you to ‘try out’ the scents. For some reason unknown to me, they are sold in many places, whether online or not. The packaging may not be as pretty as the non-testers but the fragrance is the exact same, so if you’re getting it for yourself, why not save some money and get a tester set? And since online stores don’t have physical counters for you to visit and try the perfumes, I guess they can sell those tester sets, right?

My take on the products from EAURA: The scents last as long as any regular EDT, they smell awesome (my bf thinks the Brit Rhythm smells better than the Davidoff Cool Water; which is saying a lot) and I like getting good deals when I make purchases. Who doesn’t?

And why are EAURA’s prices so low? I spoke with their co-founder, Shantel, and found that they want to serve more customers by keeping prices low. In Mandarin, this is called ‘薄利多销’ (“thin profit, vast sales”). And they are so confident about their products that they even offer a 100% money-back guarantee regarding product authenticity! On top of that, they have a loyalty program, a referral program, and a constant stream of promotions.


And, of course, I had to ask for a special promotion just for my readers!😀

Simply use voucher code ‘RUNUI1FJ‘ (valid till 31 Mar 2015) to get S$5 off your (minimum) purchase of S$80 worth of fragrances. Pay via Internet Banking and get an additional free perfume vial too.🙂 [*Other T&Cs apply]

WHAT? A discount on top of already-low prices?! YES, and you are welcome.🙂


Whether you are making a purchase right away or not, go sign up for a FREE account at E’AURA.sg now and you can get a complimentary perfume vial, while stocks last (no purchase needed; E’AURA will send you an email regarding the free vial).

EAURA free vial

Sign up now: http://eaura.sg/


E'AURA perfumes online

To win either the Burberry Brit Sheer or Burberry Brit Rhythm, take part in the giveaway happening at my facebook page HERE.

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