Book Review and Giveaway: The Reputation Economy by Michael Fertik

The Reputation Economy by Michael Fertik

*Update* The winner of this giveaway is Jeremy Fong! (Email sent)

This is one book I believe most people cannot afford to not read. Your digital reputation is going to have a huge impact on your life, if it doesn’t already exert such an influence. “It determines whether your bank will lend you money to buy a house or a car, whether a landlord will accept you as a tenant, which employers will hire you and how much they will pay you. It can even affect your marriage prospects.”

In fact, it is possible to access tonnes of information about you – your buying habits, your finances, your professional and personal networks and even your physical whereabouts.

Even if you stop using credit cards and pay for everything with cash, don’t own a social media account on any platform, and don’t allow anyone to ‘tag’ you when checking in to any venue, you can’t stop people from writing about you (even with a protection order, heh heh) or upload a picture with you in it (face recognition technology, anyone?)

This book offers a treasure trove of information, including which keywords to put into your LinkedIn profile so you come up tops in search results, how to curate your on- and offline activity to reduce premiums calculated by insurers, lenders and investors, tricks to get express or VIP treatment at banks and hotels, etc.

In fact, the author leads by example. On the back cover, there is “Advance Praise” for the book. It seems that many best-selling authors and famous people are happy to endorse this book. The power of having a good reputation, it seems.😉

The Reputation Economy by Michael Fertik

Some Of The Highlights:

1) Insurance Companies use social media platforms like Facebook to investigate claims. On page 55: “a Californian woman was convicted of workers’ compensation fraud after she typed more than two hundred posts (not terribly clever) to Facebook after claiming that a wrist injury prevented her from typing at work.”

2) If you are flagged for having a concern about fitness or health (this could affect your insurance premiums, job or dating prospects), take steps to reverse this. The author’s cheeky suggestion is to strap a Fitbit to a dog and make your Fitbit profile public – it’ll make people think you are “the fittest person in your town”, OR “start posting photos of your coworkers’ salads on Instagram while you chow down on french fries”.😀 [page 39]

3) Hang out with the right crowd (pg 59) as you will be judged based on the company you keep too! (@_@)

4) [pg 95] “…your professional reputation can mean the difference between whether you are offered a million-dollar signing bonus or a meager starting salary (or not offered the job at all).”

It reminds me of the AIA S$50 angpow saga that I blogged about here. I’d mentioned, and tagged, Ho Lee Yen (AIA’s Chief Marketing Officer). If you do a Google search with her name, my blogpost appears on Page 1 of the results. Unfortunately, she may not have realized this, as she doesn’t seem to want to take any action to rectify the glaring mistake in sending out those AIA letters. I have already alerted MAS and will definitely be following up on this issue.

The book even provides the key to resolving this, on pg 195: “Reconcile with anyone who is publicly complaining about you.”

5) Be a responsible guest everywhere: [p145-146] “prospective guests who enjoy good digital reputations on Airbnb will likely soon enjoy lower prices, diminished or disappeared down payments and deposits, and other privileges… Get blacklisted from Airbnb, and other services may follow as well.”

The Reputation Economy by Michael Fertik

And chapter 9 is a particular must-read. I love that line on pg 179 – “nothing motivates bloggers more than legal threats to shut them down”. Remember the obnoxious legal letters I received for my Data Register blogpost?😉

I’ve ‘collected’ so many nuggets of wisdom from this book, therefore I highly recommend it. Go get a copy from your nearest bookstore! It costs just S$30.79 before GST – and what is 30 bucks when the things you learn from this book could help lead to a 6-figure starting salary?!

Whatever you do, online or offline, be sure to “carefully curate the reputation you have”.🙂

~ Giveaway ~

WIN a copy of ‘The Reputation Economy’ by leaving me a comment on this blogpost and telling me why you want to read this book.🙂


Also, read my earlier book reviews here:

1) Leading Women by Nancy D. O’reilly *giveaway*

2) Playing Big by Tara Mohr *giveaway*

11 thoughts on “Book Review and Giveaway: The Reputation Economy by Michael Fertik

  1. I will love to read this book after reading the write-up by you Grace. Personally, I know the importance of having a good social presence as quite an amount of our company and my personal businesses come from the social media. Cheers for bringing new information to your readers!

  2. I’ve been out of the work world for 5 years and I need to prepare myself to get back in, especially with the world changing so quickly, constantly. This book looks like what I need.

  3. I am setting up an online website & not sure how to carry myself appropriately when managing people online. I do hope to learn the ropes of the online world quickly. I love reading books to improve myself, in anyway possible. I do hope to win!🙂

  4. I would like to win this book because in this day and age when anonymity arising from social media makes us believe that everything we do goes unnoticed, it is very much the contrary. As such, I’m hoping that through reading the book, I can better know how to be helpful rather than harmful, where my digital reputation can be used to spread Good rather than spread Rude. Thus, I would really like to win this book. Thanks so much!🙂

  5. Hi Grace, your short writeup really sold the book to me. I feel like I don’t quite understand the reach of our online footprints and the extent of its impact on our reputation. I am graduating in three months time and I hope this book can help me clean up my act before I send out my job applications! Sincerely, your junior from FASS (:

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