How To Pronounce Hermès, Adidas, Porsche, and Other Often-Mispronounced Brand Names

My pal, Samy, shared a link to a Business Insider video on Facebook, and I found it extremely useful. Hence, I’ve taken screenshots from the video about 15 brand names that people keep mispronouncing all the time. 🙂 I find ‘Hermès’ particularly hard to pronounce, since the time I was told that there’s a certain nasal sound that has to be articulated, as with so many French words. I’ve almost been resigned to calling it the ‘H’ brand. And how about ‘Porsche’? Is it ‘Por-shay’ or ‘Porsh’? Turns out both are wrong. (@_@)

Business Insider

First up that brand whose name, if you mispronounce, will rhyme with herpes. One you get from having too much sex, the other from having too much money. Or, it could be the other way round, I’m not sure. 😀

How to pronounce Hermes

I have no problems with pronouncing ‘Adidas’. You?

How to pronounce adidas

Never even heard of this next one before. Apparently, it’s one of the top pharmaceutical companies in the world. The company mainly manufactures prescription medicines for diabetes, HIV, hypertension, stroke, etc…

How to pronounce Boehringer Ingelheim

Fage is a Greek dairy company, and on their facebook page with over 1.3million fans is this description: “FAGE (pronounced “fa-yeh”) is known for FAGE Total, all natural Greek strained yogurt.”

How to pronounce Fage

And some more-familiar brand names:

How to pronounce Givenchy

How to pronounce Guerlain

How to pronounce Kinerase

This next one is a “yoga-inspired athletic apparel company”… lulu-lemon 😀

How to pronounce Lululemon

And a couple more that you might be familiar with…

How to pronounce Miele

How to pronounce Hoegaarden

How to pronounce Saucony

How to pronounce Stella Artois

How to pronounce Stila

How to pronounce Zagat

And for the record, it’s por-sha, not porsh or por-shay. 😀 #NowWeKnow

How to pronounce Porsche

And what about words like “esplanade”, ‘clemenceau”, “reservoir”, etc that Singaporeans tend to struggle with? Well, that’s a blogpost for another time. 😉


One thought on “How To Pronounce Hermès, Adidas, Porsche, and Other Often-Mispronounced Brand Names

  1. my friend worked in that pharmaceutical co before, i always found it so hard to pronounce. I just say to her “hey when are you going to get out of that bor-ing company ah??” LOL

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