I’ve only started playing Disney’s Tsum Tsum about 2 months ago, and I’m hooked! It got so bad that at one point, I found myself playing tsum while having dinner with my closest pals. 😦 I’ve even got my significant other started with playing the game too, and we send each other “hearts” everyday. LOL. Couples who tsum together, stay together? 😀 😀 😀
Here’s why I think this app is so addictive, and how it might possibly also give budding app entrepreneurs some clues about creating an app that people just can’t stop playing:
(1) TIME limits
You can only play this game when you have ‘hearts’ available in your heart meter. The maximum number of hearts available at any one time is 5 (unless you purchase more using your credit card, or in-game bonuses). Each game lasts for a minute or so, and in just over 5 minutes you’ll use up all 5 hearts. Each heart takes 15 minutes to regenerate.
This ensures there’s no player fatigue. To help you understand this… think about your favorite food (perhaps it’s chicken wings). If I were to get you to eat 100 chicken wings at a go, you might just stop halfway and declare that you never want to see another chicken wing in your life.
It’s the same with this game. It forces players to wait for the hearts to regenerate (and to do other stuff in the meantime) OR pay the game developers some money and get more hearts. This is how interest in the game is sustained.
As you can see in the picture below, there is a leaderboard and it is refreshed after each week. The top 3 players (among your LINE friends) on your leaderboard will get coins, with the player in #1 position getting 3,000 coins and the player in 3rd place getting 1,000 coins.
Every week, you get a chance to tsum your way to the top of the leaderboard, and also a chance to defend your title from last week. I’m in 1st place this week and the feeling is GREAT! 😀 I never thought I’ll be able to hit a score of 5 million. But now, I’m aiming for 6 million next! *wink*
If someone usurps my #1 spot just before the leaderboard is refreshed and the prizes (coins) are given out, I’d definitely be tsum-ing a lot harder next week. 😀
For people with a competitive streak in them, this leaderboard reinforces the need to play to win, and to keep playing.
(3) Never-ending Collectibles
Remember how we used to be crazy about Pokemon as children? There are just so many of them (over 700 now!) and there is even a theme song “Gotta Catch Em All”. It’s the same with Disney’s Tsum Tsum. They constantly add new tsums. And you are kept feeling like you’ve almost caught them all. 😛
There are a total of 64 tsums in this game, at this point. And I have 48 in my collection.
Whenever I see a tsum that my friend has, and I don’t, I immediately want to get it too. And each tsum has a different ‘power’, just like the various Pokemon! So I want to get as many tsums as possible and find out more about their individual ‘powers’.
As long as Disney keeps adding new tsums, I guess I’ll keep on playing. There’s also a limit as to how much you can train a particular tsum. Once a tsum reaches the maximum level of 50, you have to move on and train another one.
With the regular addition of new tsums, players are kept hooked on this game. And honestly, I think Candy Crush pales in comparison but of course, that’s just my own opinion. 😀
(4) The Element Of SURPRISE
Collecting tsums might sound easy to non-players of the game, but really, there’s an element of surprise when it comes to the purchase of, and unveiling of, tsums. Tsums come in two categories – Happiness Box and Premium Box.
There are Pumpkin Mickey and Minnie tsums to collect for Halloween 🙂
Happiness Tsums cost 10,000 coins (which you earn while playing the game, or by spending real money) and Premium Tsums cost 30,000 coins.
You buy a box and HOPE it gives you your tsum of choice. However, more often than not, you don’t get the tsum you need for clearing some of the game’s missions. Because you can only choose the category and not the actual tsum you want to buy, this game forces you to play on till you get all the tsums you want. 🙂
Also, it’s fun to open the mystery boxes. The fiancé is pretty sweet – he collects as many coins as he can and lets me purchase those boxes and unveil the tsums for him. Because women love surprises, right? 😀
All in all, I think this FREE Disney Tsum Tsum game app is awesome. I’d be hard-pressed to suggest any improvements for this app (let me ponder that for a while). And yes, though it’s a free app, I once bought some hearts using real money. I figured that the developers deserve to be rewarded for their effort in producing and maintaining this awesome app! 😀
This blogpost is probably only the tip of the iceberg when it comes to explaining why this Disney app is so addictive. Perhaps you are a Tsum player too, and have your own take on this matter? Let me know! 😀
This bento is likely made by a Tsum fan:
[Source: Pic from Facebook]
If you were to google the term “Disney Tsum Tsum”, you’ll find over a million search results – testimony to the popularity of this app. There’s also merchandise that fans can buy. I’d already bought a sweatshirt and socks before I even downloaded the app. LOL. The characters are just way too cute to resist. Check out my blogpost here.
If you have developed an app that you think I’ll enjoy, do drop me an email 🙂 In the meantime, happy tsum-ing! 😀