Whenever possible, I show my support for Ben & Jerry’s Free Cone Day by turning up, queuing in line and enjoying the free ice cream. 😀 This year, it’s no different. I was at 313@Somerset yesterday, queuing for the giveaway. What was different from previous editions of the Free Cone Day in Singapore, though, was that the free ice cream was given out at 4 outlets: Dempsey, Somerset, Universal Studios Singapore and Vivocity. I’m sure Ben & Jerry’s made MANY people very happy yesterday, whether they are locals or tourists. 🙂
Probably the sweetest thing that happened yesterday:
The Ben & Jerry’s cow mascot is called Woody, named after its creator. And the person in the Woody costume at 313@Somerset not only went around giving high-fives and posing for pictures, but also spotted these two boys in the queue in front of me and gave the younger sibling a hug. SO SWEET!
Ben & Jerry’s has been hosting its Free Cone Day in Singapore for many years now, and they’ve made improvements every single time. This year, their staff went down the queue offering the menu selection of 16 flavors, and recording each person’s choice on a paper sleeve into which the free cone would be placed. Once you reach the head of the queue, the staff present there will shout out your order to those within the store, and you can proceed to hand over this paper sleeve:
Once your order is filled, your name will be called and you can collect your ice cream. No fuss, no confusion.
And what was most impressive was how Ben & Jerry’s staff were moving down the line offering quizzes and prizes. The wait was around 30 minutes, and this interaction really helped take the boredom out of queuing. I received a Ben & Jerry’s mini USB fan, a Ben & Jerry’s handphone ring holder, and a couple of their ‘Buy 1 Scoop & Get 1 Scoop FREE’ coupons. I also queued twice for their ice cream, since a pal joined me for the second helping. 😀 Some people also received Ben & Jerry’s metal spoons with long handles – great for scooping ice cream out of their pint tubs. 😀 Thank you, Ben & Jerry’s! I thoroughly enjoyed this year’s edition of your Free Cone Day!
More folk attempting a quiz regarding environmental conservation and Up2degrees:
I wonder what’s in store for next year’s Free Cone Day 😀