Managing Director, Jay Jay Communications www.jayjaycommunications.com
Justine was one of two radio presenters who interviewed me on 93.8LIVE on 20th March 2012. You can read about my experience here.
1) Besides radio and golf writing, you do a lot of training and coaching too. Why did you decide to be involved in all of these and which of these are you most passionate about?
I’ve enjoyed diversification in my work from day one – I got bored in any job if I found myself having to do the same thing every day. So when I set up Jay Jay Communications I knew I needed to have lots of variety.
The jigsaw puzzle of the Jay Jay portfolio came together organically over time – some were very intentional and others I fell into. I really enjoy everything I do in the business and that gives me balance, energy and the ability to remain fresh.
2) You’ve worked with a number of high-profile organisations in Singapore. Which was most memorable and what did you help them to achieve?
Over the years, I’ve had the privilege of working with some wonderful local enterprises, such as A-Star, Health Sciences Authority and Singapore Exchange. These have been in the areas of voice coaching, media training, business English, presentation skills and intercultural awareness.
What I really enjoy is seeing my clients improve in the areas they have challenges in such as voice or media presence. I love seeing the results – be it an improvement in their vocal clarity, tone, projection or pace, or greater presence and impact in their presentation and media skills. I feel a tremendous sense of satisfaction knowing that I’ve helped them communicate more effectively.
3) You’ve lived and worked in Singapore, Australia, New Zealand, and the UK. How do Singaporeans fare with regard to media skills? Are we more or less savvy in handling the media as compared to the people in the other countries you’ve lived in/worked with.
I think that, on the whole, Singaporeans fare quite well with regard to media skills. We are fortunate in that the media here, and in some other Asian countries, tend to be less aggressive than, say, Australia, USA or the UK. Having said that, many people I’ve interviewed here are well researched, knowledgeable and have done their homework. This is a great asset as the trick for any interview, whether it’s print, television or radio is to be prepared and to deliver your key messages with confidence and ease.
4) What do you love most about being a radio host/presenter and are there any misconceptions that people have about this profession?
One misconception is that people think it’s just all about having a nice voice. That helps, of course, but there are many more elements to working successfully in radio. You have to think on your feet, plan ahead and utilise your voice in a way that shows interest, is natural and conversational with a good variety of tone. And, very importantly, especially for newsreaders, is to never sound like you’re reading a script. That can be tricky sometimes, especially when you receive the script 5-10 minutes before going to air. It certainly keeps you on your toes!
5) What advice/tips do you have for people going for their first interview on air (how to calm those nerves, or things people tend to overlook, etc.)
In my work as a voice coach, one of the first things I teach my clients is how to ‘breathe’ properly. By breathing from the diaphragm, rather than from the chest, one is able to sound richer. It helps with voice sustainability and the ability to breathe well for long interviews. The bonus is that it also calms the nerves.
Another tip is not to speak too fast – this can make you stumble and listeners may not catch all the key messages which you’re aiming to deliver. I remember when I first started out in radio in 2000, I would pretend that it was only my mum listening to me and this helped me relax. Don’t go into the interview thinking about all the thousands of listeners out there!
Grace says: My interview on radio went so well because of Justine and her co-presenter, Sarah. I really can’t thank them enough and I’m grateful to Justine for sharing her tips on handling radio interviews with ease here.
*Great news for all: I’m conducting another Blogging Workshop in June – the final one before I fly off for my holiday! I have added a bonus segment on how YOU and YOUR BLOG can get featured on radio too! If you’d like to attend, register your interest by emailing me at firstname.lastname@example.org now.